Digital marketing is the use of online platforms, tools, and strategies to promote and sell products or services. It involves various tactics like SEO (Search Engine Optimization), social media marketing, email marketing, paid ads, and content marketing to connect with potential customers online.

Digital marketing allows businesses to reach a broader audience, engage with customers more effectively, and track performance in real-time. It helps build brand awareness, generate leads, increase sales, and improve customer loyalty—often at a lower cost compared to traditional marketing methods.

SEO (Search Engine Optimization) is the process of optimizing your website and content to rank higher in search engine results. A higher ranking increases your visibility and organic traffic, making it easier for potential customers to find you. Good SEO practices lead to better user experience and higher credibility.

Social media platforms like Facebook, Instagram, LinkedIn, and Twitter help businesses engage directly with their audience, build brand awareness, and drive traffic to their websites. Through organic content, paid ads, and community management, businesses can connect with potential customers and encourage conversions.

• Organic Digital Marketing refers to strategies that generate traffic and engagement without direct payment, such as SEO, content marketing, and social media posts.
• Paid Digital Marketing involves paying for advertisements, like Google Ads, Facebook Ads, or display ads, to boost visibility and reach a targeted audience. Paid marketing provides quicker results, while organic strategies are more long-term and sustainable.